4 Ways Disney World Aims to Bring "Value" to Guests

With growing price increases at the Disney Parks, many loyal fans question whether the price is worth it. Disney explains how they look to bring "value" for Disney Guests.

Disney Price Guest Responsibility

Why You Should Avoid Disney's Value Resorts — Credit: Disney

Over the past couple of years, the Walt Disney Company has been under attack by many who feel that the Disney parks are too expensive for the average family. Walt Disney first envisioned Disneyland as a place where parents and children could enjoy attractions in a magical land together.

These conversations first began when a Wall Street Journal post claimed, "Some inside Disney worry that the company has become addicted to price hikes and has reached the limits of what middle-class Americans can afford."

Disney shares that budget-conscious Disney guests should aim to visit the Disney Parks during the cheapest dates and use value resorts stating that making a Disney vacation affordable is the Guests' responsibility.

New Disney Experiences

Hugh Johnston, the Walt Disney Company's Chief Financial Officer, recently took the stage at the Goldman Sachs Communacopia and Technology Conference.

Johnston shares that the Walt Disney Company aims to bring "capacity" for Disney experiences with the following projects that are now underway:

Magic Kingdom's Piston Peak
Disney's Animal Kingdom: Tropical Americas opening in 2027
Disney's Animal Kingdom: Indiana Jones and the Myth of the Jade Serpent
Disney's Hollywood Studios: Monstropolis phased opening in 2027

Adding Disney "Value"

Mickey and Minnie to Unveil New Looks at Disney World — Photo Credit: Donna

While adding capacity, Johnston shares that these will also add "value" for Disney Guests explaining that "price is what you pay (ticket prices) and value is what you get." In essence, Disney Guests are receiving more value with these new experiences opening soon.

"The price is what you pay (ticket prices) and value is what you get." Hugh Johnston

While we many Disney fans feel that "value" should mean lower pricing, Disney explains that value and affordability are two different things. This may be why many Disney fans believe that the Walt Disney Company was truly out of touch with its target audience.

Do you agree with this focus on "value" rather than affordability? Share your thoughts with us and share this news with your Disney pals.

ABOUT THE AUTHOR: Donna loved Disney from an early age. As a child, her family would joke that she lived in "Donna Land." As an adult, she enjoys planning and creating magical vacations for her family. She always brings a little faith, trust, and a little bit of Pixie Dust!