Would you pay extra money to receive cool perks and discounts, or do you think Disney should do this for subscribers and park goers?
New Type of Membership
Disney is exploring a way to create a membership program that provides customers a deeper discount. Then, in turn, these members would spend more money on Disney’s products and services. When I (Susan) read this, I immediately thought of Disney World’s Annual Passholders and Disneyland’s Magic Key program. Why not make both of these available again instead of introducing something new?!?!
Disney Leaders Support the Plan
Disney Chief Executive Bob Chapek speaks actively about Annual Passholders being “unfavorable guests” and wanting to cross sell products to more customers.
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” said Kristina Schake, senior executive vice president and chief communications officer at Disney, in a statement. “A membership program is just one of the exciting ideas that is being explored.”
A membership program is just one of the exciting ideas that is being explored.Kristina Schake, senior executive vice president and chief communications officer at Disney
According to the Wall Street Journal, this membership would be similar to an Amazon Prime membership.
D23 Fan Club
Disney already has a special program for superfans, the D23 Fan Club. This club costs $99.99 to $129.99 a year and comes with exclusive access to events and merchandise, like the D23 Expo next month.
When Disney+ first launched, D23 members a were offered a discounted three-year subscription. I subscribed with this plan. A new membership program would be different in that it would be targeted at more casual Disney fans and customers.
As an early step to better link Disney products and services, Disney is working to enable subscribers to its Disney+ streaming service to buy merchandise associated with some of its shows by scanning a code on the service, people familiar with the plan said. The company expects to introduce that feature as soon as this year.
Disney+ subscribers may be able to buy merchandise directly from the streaming service by scanning a code.
Are you a fan of these changes? Or do you wish Disney World would just begin selling Annual Passes again? Please share your thoughts with us on our Facebook Page.
Source: The Wall Street Journal