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Who really is the Target Audience for Disney+?

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Who really is the Target Audience for Disney+?
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Disney has received a bit of negative press in the past few months. Check out the current status of Disney+ subscriptions and see who their target audience is. The answer may surprise you.

Disney+

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Subscribers to Disney+ get more than just great content. They also get some special perks and benefits. For example, for the first-ever Disney+ day this past November, Hollywood Studios rolled out the blue carpet for subscribers visiting the park that day. Disney+ subscribers can also enjoy discounted Resort rates on select dates as well. 

Back in 2021, the Walt Disney Company announced a major restructuring of the Walt Disney Company with an emphasis on streaming. May has an amazing lineup of shows that you will not want to miss. Great new content is added every month. Check out this months lineup HERE.

Who is the Target Audience?

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Back in March of this year, we shared that Disney+ would be adding a few titles for a more mature audience. Parents were able to add parental blocks on their Disney+ accounts to limit the content available for their children to stream. Many Disney+ subscribers were overjoyed by this announcement while others questioned who the target audience is for Disney+.

Today on the Walt Disney Company’s Second Quarter Financial Results Conference Call, CEO Bob Chapek stated “almost half of the Disney+ subscribers are adults without kids.” This may be a bit surprising to some, and it may seem that we may see more mature content being added to the streaming service.

CEO Bob Chapek stated, “almost half of the Disney+ subscribers are adults without kids.”

Disney+ Subscriptions

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Where are current Disney+ subscriptions? Today during Walt Disney Company’s Second Quarter Financial Results Conference Call, Disney shared that 7.9 million subscribers have been added to Disney+ this quarter. The current number of total subscribers is now 137.7 million. Which has resulted in a 33% increase since April of 2021.

Disney shared that 7.9 million subscribers have been added to Disney+ this quarter. The current number of total subscribers is now 137.7 million

The Walt Disney Company has seen an increase in direct-to-consumer subscriptions with Hulu and ESPN+ of over 205 million. Currently, the Walt Disney Company is strong on all streaming platforms.

What do you think of more mature content being added to Disney+? Are you surprised by the target audience for Disney+? Do you think the subscription numbers will continue to rise? Share your thoughts with us on our Facebook Page.

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