Disney World Aims to Bring Back the "Disney Bubble"
The "Disney Bubble" is why many guests choose to pay extra to stay at a Walt Disney World Resort. However, the "Disney Bubble" has shown some leaks with many resort perks missing. See how Disney aims to bring this back.
What is the "Disney Bubble"?
When Walt Disney first created Disneyland he saw the need for a berm around the park. The berm, a mound of dirt, helped to create a physical and auditory barrier for guests inside Disneyland to the outside world.
Believe it or not, the Walt Disney Company did not coin the term the "Disney Bubble." This concept actually came from guests describing why they chose to stay at a Walt Disney World Resort.
The idea behind the "Disney Bubble" is that once you arrive at Walt Disney World, you never have to leave the Disney magic. The best example of this was when guests first entered the "Disney Bubble" with free Magical Express transportation. Unfortunately, that is no longer used, but Disney executives say they are bringing more magical extras.
Bringing Back the "Disney Bubble"
Many feel that a Walt Disney World vacation is too expensive for the average family, particularly with many free perks removed. Now, it seems Disney is trying to add new perks to entice guests to stay inside the "Disney Bubble."
Earlier this week, a panel of Disney leaders explained that they are bringing more magical perks to target guests with younger children this summer. Disney will bring "Kid Zones" with summer limited-time activities throughout Walt Disney World Parks.
Alison Armor, Vice President of Resorts Operations, shares, "Guests tell us one of the best-kept secrets of staying at a Disney Resort is all of the activities available." The recent scheduled character interactions at Disney Resorts were a test to improve the guest experience. Armor shares that the reaction was "transformative."
This summer, more kid activities are coming to select resorts as a push for more on-site programming. Along with these "magical extras," Disney offers many new promotions this summer to make a Disney trip more affordable.
Making Disney Planning Easier
One common complaint of Disney guests is how complicated planning has now become. The panel mentioned that Disney formed a dedicated Customer Experience team, back in 2020, to target this frustration.
Disney brings more characters and kid activities to bring back the magic to the "Disney Bubble."
This dedicated team is supposed to help uncomplicate the planning process so guests arrive prepared to enjoy their Disney Parks vacation. With so many changes at Walt Disney World, this may be an ever-evolving goal.
Do you think the "Disney Bubble" is still worth the added cost? How else could the Customer Experience team help make Disney Park planning easier? Share your thoughts with us and share this news with your Disney pals.
Totally bring back Magical Express! It made things so much easier.
I loved the old Fast Pass, was free and worked so much better.
How about bring back magical express, bringing packages that were bought in wdw to your resort gift shop, go back to 180 days to book dining, have a park everyday be open 3 hours early and 1 hour late like the old days!
Magical express and better early late park hours would be great and make me want to stay in the bubble again
@Beth, YES!
If Disney truly wants to recreate the Disney bubble they need to bring back free Magical Express.
Free fast passes would be nice again. Especially because the parks are so over crowed as it now. You shouldn't have to wait hours to get on one ride. Truly, that isn't what Walt Disney intended. Now , you need a plan to see things. It's not relaxing and enjoyable.