Big Suprises Promised with the The Disney and Kraft Heinz Partnership

Your next Disney trip may taste a little different thanks to this new brand new partnership. Find out which products will be changing at the Disney Parks.

Disney and Kraft Heinz Partnership

Another "Good to Go" Day has Been Added For Disney World Passholders — Cinderella Castle, inspired by the Disney film Cinderella, is the enchanting icon of Magic Kingdom Park at Walt Disney World Resort in Lake Buena Vista, Fla. (Abigail Nilsson, Photographer)

A new partnership was just announced between the Walt Disney Company and Kraft Heinz. This will particularly benefit Kraft Heinz by allowing the company to use Disney characters and stories for 10 of its brands.

It is no secret that Kraft Heinz has seen a decline over the years. The company seeks to not simply be a brand on grocery shelves, but instead create "immersive experiences and experiential commerce."

Kraft Heinz struck a similar partnership with the NFL earlier this year. While NFL stadiums enjoy exclusive Kraft Heinz products, the Kraft Heinz Company can now use NFL branding in marketing campaigns.

Kraft Heinz in Disney Parks

Kraft Heinz Disney — Credit: Kraft Heinz

What does this new partnership mean for Disney Guests? Kraft Heinz is now the exclusive provider for select condiments, Mac and Cheese, and cream cheese.

This extends to Walt Disney World Parks and Resorts, Disneyland Parks and Resorts, and the Disney Cruise Line.

The Kraft Heinz Company teased that this partnership could mean condiment stations that look like a Star Wars light saber, Cinderella Castle Mac and Cheese, and even Jet-Puffed Mashmallows inspired by Olaf.

Kraft Heinz Disney Surprises

This deal extends past just the Theme Parks and Disney Cruise Line. The partnership will "span media and experiences, bringing Kraft Heinz brands to Disney's film and TV content."

The Walt Disney Company and the Kraft Heinz Company announce a multi-year brand deal.

This new partnership alliance officially launches this summer. "Fans can also expect surprises at D23: The Ultimate Disney Fan Event this August, offering an early glimpse into the collaboration."

What do you think of this partnership? Share your thoughts with us and share this news with your Disney pals.

ABOUT THE AUTHOR: Donna loved Disney from an early age. As a child, her family would joke that she lived in "Donna Land." As an adult, she enjoys planning and creating magical vacations for her family. She always brings a little faith, trust, and a little bit of Pixie Dust!