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What do you think of this variable pricing with the growing holiday crowds?
Variable Pricing
This fall we saw an incredible list of recent price increases, and one of the most unwelcome was when Genie+ moved from fixed to variable price each day. Since its launch in 2021, Disney World’s Genie+ cost $15, and Disneyland’s version cost $20 per person (plus any applicable tax). However, guests have since seen pricing anywhere from $15-$22 at Disney World and $25 at Disneyland with this new pricing.
With date-based theme park ticket pricing and Disney’s announcement that Guests could no longer purchase Genie+ in advance, variable pricing came as little surprise. Disney saw a way to increase revenue during peak crowd levels on this service and capitalized on it.
Over the Thanksgiving holiday, we saw Disney Genie+ prices rise to $29. After the crowds thinned out, the price for Disney Genie+ decreased as well.
Increased Pricing
As we start the week heading into Christmas, Walt Disney World is growing quite busy. This increase in guests also means an increase in Disney Genie+ pricing.
Today when Kenny the Pirate first opened the My Disney Experience app the cost for Disney Genie+ was $19. He said this price quickly changed right before his eyes to $25.
Starting this week, guests can enjoy a full Christmas parade at the Magic Kingdom. This parade was exclusive to Mickey’s Very Merry Christmas Party earlier this season. My guess is that this will bring even more guests and we will see bigger price increases for Disney Genie+ as well.
As we start the week heading into Christmas, Walt Disney World is growing quite busy. This increase in guests also means an increase in Disney Genie+ pricing.
What do you think of this variable pricing? Would this change your travel plans to avoid holidays at Walt Disney World? Share your thoughts with us on our Facebook page.
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Dan
Monday 19th of December 2022
As for me it's looking at stopping me from going to Disney and thinking about what I can do with my family at a lesser cost vacation
Jack
Monday 19th of December 2022
Ridiculous!