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You just never know how stories are going to turn out in today’s world. Disney’s Elemental just delivered a new surprise!
Elemental
Disney/Pixar’s latest film Elemental has been in theatres for over a month. The movie uses gorgeous visuals to propel a story that personifies the elements: earth, fire, water, and air. Much like its predecessor Cars, the film is devoid of humanity.
The elements all live in Element City leading parallel lives with little intersection. The story revolves around a fire character Ember with a sparky personality and a splashing young water character named Wade. They find that not only do opposites attract– they react!
A Rocky Start
The film, however, did not appear to strike much of a reaction among audiences in its initial debut. In fact, Elemental’s opening weekend was a bit of a disappointment bringing a modest $29.5 million.
Many speculated audiences were waiting for it to come to Disney+. After all, the streaming service treated audiences to a number of Pixar films as direct releases including Luca. Others speculated that underperformance from other films such as Lightyear was contributing to the lack of opening weekend success.
A Surprise Comeback
However, Elemental is proving to be the little movie that could. Its opening weekend numbers were not predictive of the film’s long-term performance, which can often be the case with movies. Instead of flooding theatres and tapering to a drizzle, it turns out that Elemental has been more of a slow burn.
In fact, Elemental had a surprisingly GREAT weekend, especially considering this is its 7th weekend in theatres. It reportedly grossed another $16.1 million, bringing it to $395.5 million globally. It should hit $400 million in a matter of days.
With an estimated $200 million budget, statistics suggest that Elemental needs to earn $400 million to break even. If Elemental continues along this path, it might turn out to be profitable in its theatrical run after all.
Elemental is on track to hit $400 million over the next few days.
Have you been to see Elemental yet? Did you enjoy it? Let us know in the comments. And feel free to pass our stories along to friends who will love to read them.
Share the love!
Ernestine H Morales
Saturday 5th of August 2023
Where is the date of release?
KatieP
Saturday 5th of August 2023
Hi! Here is what we know so far https://www.kennythepirate.com/2023/08/04/disney-announces-when-you-can-watch-elemental-at-home/
Kathy Schmidt
Monday 31st of July 2023
We adored Elemental and we think it's the best Disney movie in years! Beautiful, funny, and very heartwarming, with acceptance of everyone at it's very core.
Maddie Posa
Monday 31st of July 2023
I have avoided most new Disney films like a bout of covid thanks to the latest negative publicity the studio has generated recently. Literally can not pay me to watch the remakes, or absurdly over hyped under delivered bombs like light-year, but I thought why the heck not. I couldn't have been more impressed! The movie itself is like digital eye candy, the story generates genuine emotion and a sense of identifying with the characters in a way that hasn't been done in so many of their recent movies. Is the story itself original? Not at its core plot, it's basically of Romeo Juliet/starcrossed love kind of deal, but the way it's told Harkens back to Disney's Renaissance of the early 90s where they manage not just to ride the coattails of something popular but to tailor it to just the perfect end. This is the kind of magic that Disney needs more of, and I sincerely hope that they take every opportunity to learn from both the success of this movie and it's ability to surprise people who have gotten used to expecting very little more than watered down carbon copies for abominations of what were once precious classics. This is the direction they need to keep going in to get back to their place on the top (edited: lol, watered down, pun not intended)
Ryan
Monday 31st of July 2023
400 million is not breakeven. Whatever they spent on marketing needs to be made back too. This film would need to gross over $600 million to just be break even. This flopped hard.
KatieP
Monday 31st of July 2023
Hi Ryan. Thanks for reading and contributing to the conversation. The budget was reportedly $200 million, and typically the estimate for marketing is equal to the budget. (of course that is all reported estimates.)
Disney Boy
Sunday 30th of July 2023
Man talk about a comeback. If the other films like Strange Worlds or Ant MAN 4 had been released longer they might turned a bigger profit.
KatieP
Monday 31st of July 2023
Thank you for reading. I do wonder how a longer theatrical run would have worked out for those films. Strange World has done well on streaming.