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President and CEO of Southwest Reaches Out To Travelers

President and CEO of Southwest Reaches Out To Travelers

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The President and CEO of Southwest Airlines reached out to their Rapid Rewards Members this morning. In his statement he shared what went wrong and how they have fixed their December 2022 meltdown.

Southwest Airlines Meltdown

Credit: Monica

Just days before Christmas, the Orlando Airport experienced dozens of cancelations and hundreds of delays. Those numbers got exponentially worse from one airline: Southwest.

The large storm that affected most of the country just a few days before Christmas is to blame for the original delays and cancellations. However, Southwest’s outdated technology made it almost impossible to recover like other airlines did.

It has had a domino effect that continued days after the original storm. Many travelers around the country reported that Southwest cancelled their flights through the end of the week leading up to New Years. Read more of this story HERE.

You can also read HERE for the message from the President and CEO after the incident.

Letter to Rapid Rewards Members

Credit: Southwest

This morning an email was sent out to Southwest’s Rapid Reward Members. Here it is in its entirety:

“Dear Valued Rapid Rewards® Members,

For many travelers in the final weeks of 2022, holiday plans were disrupted by an epic winter storm that impacted airline travel across the nation. A weather event that affected all carriers became a winter preparedness and Crew network event unique to Southwest Airlines®. Not only did we let you down, we also let down our People who heroically serve you.

Following these events, we conducted a thorough internal review, working with our Board of Directors, and engaged respected aviation consultancy Oliver Wyman for a third-party assessment. From that work, we have identified key root causes of the event and developed a conclusive action plan to address them. 

Credit: Southwest

Key root causes:

  • Winter operations: Insufficient winter infrastructure and equipment in key airport locations, in addition to staffing challenges from the need to rotate Employees outside in bitter winter weather conditions, hindered our ability to keep our Crew networks flowing in the face of Winter Storm Elliott’s scale, velocity, and duration.
  • Cancellation waves: The pace and volume of close-in cancellations forced our aircraft and Crew Scheduling Teams to rely on time-consuming manual processes that could not keep pace with the volume of individual scheduling issues.
  • Cross-Team collaboration: Compartmentalized communications and gaps in our process between important operational workgroups resulted in bottlenecks.

Our action plan:

  • Improving winter operations: We are reinforcing airport infrastructure, increasing the availability of winter equipment, and bolstering our overall preparedness for extreme winter conditions.
  • Accelerating operational investments: We are investing in technology and tools that will improve our recovery during irregular operations.
  • Enhancing cross-Team collaboration: We are enhancing the way our Teams work and communicate together to streamline decision-making.

Click here to read the specific actions we are taking in each category. 

Credit: Southwest

With this plan in motion, we can move forward and focus on continuing to deliver the reliable operation, high-quality Customer Service, and legendary Hospitality that Southwest is famously known for. We are already off to a great start in 2023, holding the number two spot in on-time performance year-to-date through March, and remain thankful for your continued support of Southwest.

We look forward to seeing you onboard again soon.

Sincerely, Bob Jordan”


Credit: Marisol

Jordan blames the winter operations, cancellation waves and cross-team collaboration on why Southwest couldn’t get their planes back in place like other airlines. Their action plan includes improving all three of these problem areas.

Southwest is currently in the number two spot for on-time performance through March. Jordan has a focused action plan to improve, accelerate, and enhance where Southwest had a breakdown due to winter weather in December of 2022.

They are currently in the number two spot for on-time performance this year through March! That’s pretty impressive with everything that has happened. I (Heather) personally, respect that the fact that they are admitting to their failures and are working to a better future. I also appreciate the fact they continue to discuss the matter versus sweeping it under the rug and hoping we all forget about it.

What do you think of Southwest’s continued response to their December 2022 meltdown? Do you fly Southwest? What do you think of their action plan? Let us know in the comments below and share this post with a friend who flies Southwest too!

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Don Johnston

Tuesday 4th of April 2023

Promises from the CEO of Southwest and nice, but 3 of our 4 flights the last week of March were canceled or delayed, and we were not treated nicely by customer service on the phone. I sent a complaint to the airline via email and have yet to get a response. Talk is cheap. I'd like to feel like a valued customer, not a tag-eared steer on some cattle drive.


Sunday 2nd of April 2023

The only problem I have is with the boarding situation, I see people who are not handicap getting assistance to board first, and after boarding brag about how they got over on the company. If I am paying for earlier board, why am I being penalized by people who’s taking advantage of being handicap

Michael Rife

Sunday 2nd of April 2023

I'd like be reimbursed for the nearly 3,000 it cost us to rebook another flight after your Southwest pilot ran off the tarmac on January 22nd out of Columbus, Ohio. We had to be towed back to the gate where we were told we would have to wait for another crew, missing our connection in Orlando to Aruba, we had to spend a night in Columbus and since there was not another Soithwest flight to Aruba for 3 days we booked with Delta. I've called 8 times, your customer service can do absolutely nothing to resolve this matter. I am referred back to the website. No more Southwest for us.

Annie Wade

Sunday 2nd of April 2023

I am happy that Southwest Airlines has addressed the issues that they faced in 2022. I was caught up in the disruption which affected me as my travel plans became an disaster. Southwest Airlines has always been my choice of travel and I will continue to do likewise, although it would be great if Southwest did something special for their loyal rapid rewards members. Perhaps, a little perk to assist on another flight. What do you think? Annie Wade


Sunday 2nd of April 2023

I'm so glad they are letting us know how they are working on these improvements. I was quite concerned because I love Southwest but as an UBER driver I pick people up often from the airport and people were quite frustrated. Best wishes to SW in their efforts to improve!

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