Home Disney News Warning: Disney World Cracking Down on Resellers

Warning: Disney World Cracking Down on Resellers

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Warning: Disney World Cracking Down on Resellers
Credit: Monica

Has Disney World started to crack down on reselling? Some recent developments indicate they may be doing so.

Limitations of Merchandise Limits

Credit: Susan

This summer, Disney World implemented a policy of limiting all guests to two of any same item. This policy came just before a lot of 50th celebration items dropped in store, but it applies to any item.

One issue with the limit is that it specifies that items with different SKUs are considered different items. At Disney World, a different size of the same shirt will have a different SKU. Therefore, a reseller working alone could still buy 2 of each size of spirit jersey or other item that comes in sizes.

Credit: Disney Parks Blog

However, a reseller working with a spouse or a few friends could purchase a lot more than two of each item.

Because Disney doesn’t track who buys what, that same reseller could go on to the next shop and buy 2 more of each item. Therefore, there is currently nothing stopping them from doing that.

Passes Revoked?

Photo Credit: KtP Writer Heather Alosa

A recent runDisney tweet gathered several responses from people who were irritated that a reseller (or personal shopper) had bought up goods at the race expo for Wine and Dine weekend.

Some of the items, including passholder merchandise, were sold out before many of the runners could attend the expo. The disgruntled runners tagged a variety of official Disney twitter accounts asking what could be done about the issue.

It appears Disney has revoked an annual pass(es) due to this excessive purchasing and reselling (or personal shopping) that took place this past weekend.

What Else Could Be Done?

LEGO roses from LEGO website. 2 is all you get!

My (Rebecca’s) family loves shopping for LEGO as well. LEGO’s free VIP program tracks sales and disallows a guest from buying a duplicate of a limited item even weeks later.

We have a set of LEGO roses, but it came with only 2 roses. I wanted to buy more sets of them to fill a vase. So, I tried twice and LEGO canceled my order both times, citing that I had already bought those on my account.

So, it seems possible that Disney could implement some sort of limit that would be imposed when a guest uses their annual pass or a particular form of payment.

What do you think? Could Disney do more to prevent reselling of park merchandise? Let us know in the comments below or on Facebook.

-Rebecca W Davis


23 COMMENTS

  1. I think it is a shame that there were no 50th anniversary items available when we recently went to WDW. They make this big production about the celebration but their shelves are empty. After all the hype, there wasn’t a coffee mug anywhere on property. Of course people want souvenirs! It wasn’t just the anniversary items either. Stock was low everywhere and so was customer service! Wake up, Disney! This Disney fan left totally disappointed after my trip. You need to find your magic or it’s all downhill from here! Remind me what I paid so much more for! It certainly was not the experience I had!

  2. If resellers were barred from buying all of the merchandise there would be enough stock! I wanted a Disney Dogs raincoat for my dog a few months back. I saw it in the morning, all sizes available. By lunch, everything was out of stock. A week or so later I was browsing e-bay and guess what I found for almost twice the price!

  3. There will always be people who will buy resale because they cannot get to the parks to buy themselves. If Disney would put items online for sale it would lessen the amount of people scalpers could sell to and, hopefully, make it unprofitable for them.

  4. Disney needs to have more stock thus is there fault not resellers
    Disney never makes enough they drive people to resellers

  5. This happened on October 1st when Disney let in all of the bloggers/vloggers/social media influencers so early as well. Those of us who arrived when the park was scheduled to open (got there early enough for what was supposed to be rope drop), were extremely disappointed at not being able to even get in a virtual queue for merchandise. Everything was gone before we even got into the park and was gone the whole weekend, despite Disney saying they would keep restocking. It was very disheartening for those of us who have been going to the parks since they opened in 1971. I’ve been to every anniversary celebration and this was the only one that wasn’t a magical experience. It breaks my heart to say that it was poorly handled and the Disney Execs are to blame.

  6. I was there in September when all the 50TH merch was being set out. There was a lady in there who literally had one of those wagons you take to the beach full and overflowing about 3ft tall. They had to hold it all to even move it. She had a clip board and was checking off all the things on her list. A Disney employee was helping her get stuff. Now I’m not saying she was an reseller but come on! Why would you need all that if you weren’t. She was only shopping in the 50TH merch.

  7. In theory this would be great if it just targeted scalpers. However you’re now also punishing large families. When I go I get gifts for family members and they generally all get the exact same thing. In most cases I need at least 5 just for personal gifting.

  8. The warehouses are so bad with resellers. It has to stop. I had a reseller take from handicapped son’s hands. it was almost a blood bath. The management did nothing. STOP THE RESELLERS!!

  9. Just left Disney and kept getting same response about a few 50th items, ” we are out of stock”. When you are as big as disney and promoting 50th as long as big as they are ,(through 2023) Disney shouldn’t run out of anything. And if they do, Disney should offer that guest the opportunity to order,pay and ship merchandise to their home!!! Some people only get to go to disney once, not come back later we may have it then. That is such a let down when kids of all ages, have been waiting to go to Disney and go home with certain items.
    Also no excuse not to have the scavenger hunt maps for food and wine I’m pretty sure didney has a printing or copying machine. Also didnt have passholder gifts that were advertised for it.
    However I did go on line and could find every thing I couldn’t get In the parks on random etsy, etc sites for hundreds of dollars more than cost!!! Disney you’ve got a problem!!!!

  10. Does anyone doubt Disney’s ability to forecast product demand? Either it’s some poor intern or it’s on purpose and Disney’s merch department knows EXACTLY what they’re doing. I mean they do produce a lot of fun products and they’re priced about 30+% higher than what seems rational even with the passholder discount. Yet we still buy them. So there needs to be more pressure on Disney to meet demand. I do wish Disney would be more accessible with it’s pricing. Maybe it won’t last as a status symbol.

  11. People who are offering a service of buying items for those that don’t live close to the parks shouldn’t be criticized any more than than a food delivery driver is for bringing food to peoples houses who are too busy or lazy to do it themselves.

  12. This is why the limit bothers me…I have four children and many families want to buy something for everyone on the vacation or all their children…why limit those people who aren’t doing anything illegal? Now, you’ll say what about mugs…well, on vacation I buy for the grandparents on both sides and my sister. We always bring souvenirs home…why limit people who are again, not doing anything dishonest? I’m not a passholder, but just throwing out food for thought.

  13. I’d love for Disney World to somehow limit this reselling problem. Resellers are working on Florida Resident APs and using discounts to squeak out every last penny of value into their purses. Disney absolutely can track them, remove their discounts, freeze their APs and go as far as banning them from the parks…

    but they won’t. There is value to Disney having these people about to buy out items. They like there to be a feel of urgency to buying those items.

  14. There’s a ridiculous amount of Halloween stuff left up at Hollywood studios and the resorts. I don’t see this policy lasting because money speaks and all of that merch is headed to the warehouse (and the warehouse dgaf- I’ve seen it with my own eyes too many times).

What do you think?

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