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Disney Announces a New Celebration of Star Wars Villains

Disney Announces a New Celebration of Star Wars Villains

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To get ready to celebrate May the 4th, New York’s Empire State Building held a special event revealing merchandise, events, and even blue milk coming soon!


Disney World Expands Private Photo Sessions to a New Location
Credit: Kate

As part of the “Imperial March” celebration of Star Wars villainy, Lucasfilm held an event at the Empire State Building in New York City. At today’s event, they unveiled new action figures, toys, collectibles, apparel, accessories, and more leading up to May the 4th.

Fans of Star Wars villains, get ready for an exciting show! The Empire State Building is hosting a Star Wars-themed light show tonight at 5 p.m. PT / 8 p.m. ET.

You’ll see your favorite villains, vehicles, scenes, and surprises from around the galaxy. If you can’t be there, tune into to watch.

What’s Coming

Trumoo blue milk New York City event
Credit: Susan

This was the biggest day of Imperial March yet, and fans were thrilled to see new Star Wars: The Black Series figures and Hasbro’s Force N’ Telling Vader, among other things. At the event, TruMoo debuted a home version of the vanilla-flavored blue milk.

TruMoo revealed that Blue Milk inspired by Star Wars will be available to purchase in grocery stores beginning on April 17!

Star Wars citizens stormtrooper watch
Credit: Star Wars/Disney

In addition to blue milk, there are a ton of merchandise offerings including a Star Wars Citizens watch that is powered by any light with Citizen’s Eco-Drive technology, so it never needs a battery.

Star Wars sith apprentice Darth maul light saber
Credit: Star Wars/Disney

Want a limited-edition Darth Maul collectible? The collectible is limited to 7,000 pieces, comes in a wooden box with lighting effects, and plays a segment of the classic “Duel of the Fates!” The double hilt has sound effects and lights up red when you attach two Legacy LIGHTSABER Blades (sold separately). It will be available on May 4 at the Disney Store, Disneyland Resort, and Walt Disney World Resort.

Go HERE to see all of the amazing Star Wars merchandise and a downloadable poster. And see the cool new Star Wars popcorn bucket coming to Disney Parks HERE.

What Does This Mean To You?

Star Wars Darth Vader show
Credit: Star Wars/ Disney

If you’re in New York City, then be sure to check out the festivities in person. Otherwise, you can watch them online to get ready for the month-long celebration of Star Wars!

There’s even a book that highlights one of the best villains of all time, Darth Vader available for download starting March 22 at 6 am EST! Follow us on Kenny the Pirate blog to keep up-to-date on all the Star Wars happenings.

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