The other day while shopping the toy store aisle with my kids at Target, I came across an end cap of Disney dolls and accessories. These must be new I told myself! And was I right! These would be great Christmas presents this year!
Disney ily 4EVER Dolls
The brand new Disney ily 4EVER toy line at Target includes fashion dolls, fashion packs, and accessory packs which are inspired by Disney princesses such as Ariel, Elsa, Tiana, Cinderella and others.
Disney ily 4EVER the doll line is comprised of 18-inch fashion dolls, fashion accessory packs which offer kids a fun way to dress up their doll in different types of fashion wear and accessories.
The doll line is very similar to that of American Girl and Our Generation dolls that are also sold at Target stores.
The Our Generation dolls retail for anywhere between $25-30 whereas American Girl dolls start at $110.
The Disney ily 4EVER dolls retail at $34.99.
The doll line became first available on August 15th.
The Disney ily 4EVER collection is exclusively available at Target stores and Target.com.
The Disney ily 4EVER collection which was designed for children ages 6-10 (although we know of many older ages that play with dolls) focuses on Disney growing trend of wearing and playing with Disney inspired fashion.
This allows kids to express themselves both through personal style and as well as while playing with their toys.
“Disney ily 4EVER is inspired by today’s kids and their confidence to express their unique personal style,” said Lisa Tauber, SVP of Marketing at Jakks Pacific, said in a statement. “This collection invites kids to explore how their favorite Disney characters inspire them every day.”
Beginning on August 20th, the Disney ily 4EVER original content can be viewed on the Disney Princess YouTube channel as part of the collaboration between Jakks Pacific and Disney.