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You will be able to travel in style with Disney’s newest collaboration.
100 Years of Wonder
Disney is celebrating its 100th anniversary! From humble beginnings as a cartoon studio in the 1920s to its name in the entertainment industry today, The Walt Disney Company proudly continues its legacy of creating world-class stories and experiences for every member of the family.
Disney 100 Years of Wonder is the largest cross-company global celebration in the 100-year history of The Walt Disney Company. Disney Parks around the world are celebrating the 100th anniversary, with the heart of the celebration at Disneyland Resort.
Collaborations
Disney is also partnering for Disney100 collaborations with brands like Pandora, Dooney & Bourke, and Vera Bradley. We even saw Hyundai get in on the celebration with a car! You have probably seen the commercials for this collaboration.
To read more about the Hyundai collaboration, be sure to read this post HERE.
Mickey Mouse Edition by Vespa
Disney’s newest collaboration is brought to us by Vespa. If you remember Disney and Pixar’s movie, Luca you might recall scenes of Luca and his pals riding around on their scooter.
For this collaboration, the Vespa Primavera 50cc, 125cc and 150cc are coloured black, red, white and yellow: the same hues that have characterised Walt Disney’s most famous mouse for decades. The yellow wheels are reminiscent of Mickey Mouse’s shoes, while the black mirrors recall his unmistakable round ears.
A graphic pattern outlining the character’ silhouette decorates both sides of the scooter as well as the front. Finally Mickey Mouse’s signature could not be missed, featured on both the saddle and the front shell.
“Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling.”
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA
Michele Colaninno, Chief Executive of global strategy, product, marketing, and innovation of the Piaggio Group, commented on this collaboration as follows: “Dreams allow us to look to the future with optimism, even in complex times such as these. A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa.
This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
What do you think about Disney’s latest collaboration with Vespa? What other brands would you like to see celebrate Disney’s anniversary? Let us know in the comments below or share this post with a friend.
Source:Piaggio & C. SpA/Vespa
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