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See all the details on The Walt Disney Company’s newest partnership.
Disney Partnerships
Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. That includes brands like Pixar, Marvel, LucasFilm, ABC, FX, Hulu, National Geographic, and more.
Disney also owns ESPN. ESPN includes ESPN networks, ESPN+, and the company’s international sports channels. Additionally, rumors have swirled for the last several months regarding a possible merge between the company and Apple. Wow!
Disney is expanding its partnership with portfolio. Check out the announcement.
New Partnership
Today, ESPN announced an agreement with PENN Entertainment to launch ESPN BET, a branded sports book for fans in the United States. PENN Entertainment will brand its current sports book and relaunch as ESPN BET, effect this fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.
ESPN BET furthers ESPN’s commitment to serve fans by leveraging ESPN’s industry-leading multi-platform reach with the rising product operations and expertise of PENN Entertainment. ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services that collectively generate maximum fan awareness of ESPN BET.
“Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Jimmy Pitaro, Chairman, ESPN. “The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”
Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: “This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Together, we can utilize each other’s strengths to create the type of experience that existing and new bettors will expect from both companies, and we can’t wait to get started.”
Sports Betting
Over recent years, ESPN has greatly increased multi-platform sports betting content, adding digital programming, radio segments, and editorial coverage from talent. ESPN BET is now the latest offering from ESPN to meet fan demand for a trusted brand in the sports betting space. The ESPN BET brand will be home to ESPN’s overall sports betting content across platforms.
In concert with PENN Entertainment’s comprehensive responsible gaming programming, ESPN will use its platforms to educate sports fans on responsible gaming, including but not limited to:
- Continuing ESPN’s high standard of journalistic integrity when covering the sports betting space.
- Developing an ESPN committee of responsible gaming, representative of a diverse cross-section of the business, to regularly review compliance, programming, and policies.
- Implementing responsible marketing policies and guidelines to safeguard fans.
- Working with industry experts on best practices and continual review of Responsible Gaming programming.
What do you think of the fact that Disney just officially entered online gambling? Let us know in the comments below and share this post with a friend.
Source: The Walt Disney Company
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Katharine M
Wednesday 9th of August 2023
This seems a little off brand for Disney.